Recently revealed by LinkedIn, Marketing Labs is a new training platform for all businesses and marketers using the platform for advertising purposes. LinkedIn recognizes this fact, and it has now launched Marketing Labs to help marketers to gain extra value from the platform. As a result, businesses targeting this demographic or businesses themselves use it as part of their marketing strategy. The old adage that LinkedIn is a platform for professionals is still true even in 2021. 60% of all users are between 25 and 34, around 45% earn over $75,000 each year, and half of all Americans with a college degree have an account on the platform. However, there’s something unique about LinkedIn. Let’s face it, no platform on the internet competes with Facebook in many regards. Although these numbers don’t quite live up to Facebook standards, they’re still mightily impressive. As of the end of 2020, the platform had 760 million users with around one-third of these active each month. The recertification course will be available 6 months prior to your certification’s day of expiration, and you’ll start receiving notifications to recertify 30 days before your certification expires.Especially for B2B marketers, LinkedIn presents itself as a strong advertising opportunity. If you’ve earned your MACP status by passing all three certifications, you’ll need to recertify on all three courses. The recertification courses are a learning-based experience that will continue to help you build your knowledge of Microsoft Advertising! And don’t worry, you only need to take the recertification course that corresponds with your current certification status. Your certification is valid for one full year. Prove your expertise across our Microsoft Advertising solutions by passing all three certifications and receive our highest-level status: The Microsoft Advertising Certified Professional (MACP). Earn each certification by passing an online multiple-choice test with a score of 80% or more. We want to reflect the way you work, which is why we have three certifications: Search, Native & Display, and Shopping.

Linkedin marketing lab